Türkçe 
English 
SMS is one of the fastest channels to reach customers. With ERP SMS Management, manage OTP/2FA, transactional notifications, and marketing campaigns from a single platform; standardize your communication with GDPR-compliant approval/rejection processes, templates, personalization, and measurement. Visit the SMS Management page for more information.
Why use ERP for SMS Management?
Disorganized services, manual lists, and unmeasured dispatches increase costs and the risk of penalties. ERP systems consolidate customer and transaction data into a single record system, ensuring the right message reaches the right person at the right time.
- Centralized opt-in/opt-out and silent hour management.
- Brand language consistent with template and content standards.
- Operator/country-based intelligent routing and redundancy.
- Real-time delivery (DLR) and click reports.
Types of SMS and Usage Scenarios
Transactional SMS
- OTP/2FA verification codes
- Order and delivery status, appointment reminder.
- Invoice, payment and late payment alerts
Promotional/Campaign SMS
- Segment-based discounts and personalized offers.
- Basket abandonment, cross-selling, and repurchase flows
- A/B testing and shipping time optimization.
Consent, GDPR and Unsubscribe
According to the Turkish Personal Data Protection Law (KVKK), explicit consent is mandatory for marketing messages. ERP systems store channel-based approval, rejection, and history records, automatically implement campaign-based controls, and provide workflows to block sensitive content.
Policy Explanation ERP Application
Opt-in/Opt-out Approval and rejection records The source is preserved along with the time and campaign context.
Silent Clock No shipping during specific hours. Automatic control via calendar and country regulations.
Content Approval Risky expression filters Template approval and audit trail
Templates and Personalization
Templates reduce errors and preserve brand language. Variables such as {{ad}}<script>, {{siparis_no}}<script>, {{tarih}}etc., are automatically filled in. Links are converted into short links for click-through measurement.
- Multilingual templates and variant management
- Conditional context (segment, location, behavior)
- Campaign tracking via short link and UTM.
Delivery Infrastructure and Redundancy
Operator titles, speed limiting, and route quality affect delivery. The ERP system intelligently routes shipments across multiple providers based on cost/quality balance and defines parallel attempts for critical deliveries.
- Multiple providers and automatic failover
- Operator/country-based route rules
- Pre-shipment volume and time estimate
Two-Way SMS and Keywords
Incoming SMS messages can be processed for ticket creation, survey responses, or subscription management. Keywords like “STOP/CANCEL/YES” trigger automated flows.
- Short and long number management
- Depending on the response, either an automated task or a ticket.
- CSAT/NPS mini-surveys
Reporting and KPIs
Delivery is tracked via DLR (Delivery Receipt), clicks via short links, and conversions. Performance is monitored on dashboards based on operator, title, campaign, and segment.
KPI Definition Typical Target
Delivery Rate DLR “Delivered” / Delivery 90-98%+
Click-through rate Click the short link 3–12%+
Transformation Requested action / Submission ↑ Continuous improvement
Unsubscribe Rate Opt-out / Submission %<1
Delay Submission→DLR time < 60 sec (OTP)
ERP Integrations and Automation
SMS messages are triggered by modules such as Sales (campaigns), Finance (collections), Logistics (delivery), Service (appointments), E-commerce (shopping cart), and Security (OTP). Full automation is achieved through timers and event-based rules.
- Real-time triggering and feedback via webhook/API.
- Calendar-aware planned deliveries
- CRM segment, purchase history and score-based targeting.
Common Mistakes and How to Avoid Them
- Unauthorized submission → GDPR risk: implement channel-based approval checks.
- Excessive frequency → fatigue/opt-out: Use frequency limits and content diversification.
- Incorrect timing → low impact: Optimize delivery time and enable quiet hours.
- Heading confusion → uncertainty: establish a brand-consistent alphanumeric header standard.
- Lack of measurement → inability to learn: short link + UTM and conversion tracking required.
FAQ: SMS Management
How can the price/quality difference between operators be managed?
Utilize multiple providers and intelligent routing; regularly rebalance routes based on KPIs.
How can I avoid OTP delays?
Configure high-priority queuing, rate-limit exemption, and parallel dispatching (from multiple providers).
To avoid campaigns being perceived as spam?
Implement permissioned database, template standard, frequency control, and easy unsubscribe flow.
Conclusion
Transform SMS from a random mass mailing into a verified, measurable, and personalized communication channel. With ERP SMS Management, sustainably increase delivery, engagement, and conversion. Visit Centra ERP SMS Management for details.
